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This data can be used to create targeted marketing campaigns, optimize promotions, and develop new products and services. Big data can also be used to improve customer experience. By analyzing customer data, casinos can identify areas of improvement and develop strategies to improve customer satisfaction. This data can be used to create personalized experiences, improve…
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Darnell Johnson, IGT’s senior director of product management who oversees video poker, says the company has made some of the identical mistakes as others with specialty video poker over the years, but has always realized from these mistakes and made improvements in the end. IGT’s library of specialty poker video games continues to grow, fueled…
